This campaign introduced Ocean Spray’s Pink Cranberry juice alongside the brand’s Classic Cranberry variant, with a national TV campaign designed to reinforce the breadth of the range and broaden its appeal.

The creative positioned both products within the same family, highlighting Pink Cranberry as a lighter, fruit-forward option while reaffirming Classic Cranberry as the established core of the range. The film explored everyday drinking occasions, presenting both variants as versatile choices for different tastes and moments of consumption.

The campaign formed part of a wider push to strengthen awareness and consideration of Ocean Spray’s juice, supporting the brand’s relevance within a competitive soft drinks category.