‘The Power to Breathe’ was a TV campaign for Olbas, designed to visually express the sensation of congestion and the relief that Olbas gives. 

Produced entirely through stop-motion, the tactile nature of the craft added warmth and personality, helping the message feel both distinctive and accessible within a traditionally functional healthcare category.

Delivered for broadcast, the campaign reinforced Olbas as a trusted solution for congestion relief, using distinctive craft and storytelling to stand out in a crowded seasonal market.