AQA ‘Questions Matter was a brand-led campaign designed to highlight the power of curiosity and the role of questions in shaping learning and progress. The work repositioned AQA with a more modern, student-focused identity.

The campaign included a full brand and logo refresh, a full bank of imagery and a hero film featuring real students and AQA professionals.

I led production of the full campaign from initial concept through to final execution. The result was a unified and modern campaign that strengthened AQA’s brand presence and resonated with both students and educators.