‘Under the Surface’ was a TV campaign designed to highlight the root cause of verrucas and warts, visualising what’s happening beneath the skin in a clear and compelling way. The TVC combined live action with 3D animation to bring the concept to life, balancing medical credibility with engaging, consumer-friendly creative. Careful attention was given to tone and visual clarity to ensure the subject matter remained informative without feeling overly clinical.

Delivered for broadcast, the campaign created a distinctive and memorable way to communicate product benefit, strengthening brand visibility and understanding within a competitive healthcare space.