This integrated campaign for i heart Wines featured TV and radio ads, fronted by brand ambassador Rylan Clark-Neal, and designed to reinforce the brand’s positioning around fun and simplicity in wine.

The creative focused on using a light-hearted tone of voice and personality-led storytelling to make the category feel more approachable. Across both broadcast and audio channels, the campaign leaned into humour and everyday moments, positioning i heart Wines as a go-to choice for relaxed, social occasions.

The radio and TV activity worked together as part of a wider brand push to increase awareness, strengthen emotional connection with the target audience, and maintain visibility in a highly competitive retail wine category.