This integrated OOH and DOOH campaign aimed to raise awareness of World Land Trust’s conservation work and address its low mainstream recognition despite significant global impact.

Built around the idea “Must be World Land Trust,” the campaign used bold, dynamic creative across large-format screens in major UK cities, combining vibrant wildlife animation with striking typographic statements. The work highlighted the scale of biodiversity protected by the charity, including thousands of species of birds, bees, and butterflies, while bringing a sense of energy and immediacy to conservation messaging.

The campaign ran across premium OOH sites including London, Manchester, Birmingham, Leeds, Newcastle and Edinburgh, supported by print and digital extensions. 

The result was a high-visibility awareness campaign that strengthened recognition of World Land Trust’s mission and reinforced its role in global habitat protection.