‘Bump Into Brum’ was a campaign designed to reposition Birmingham as a vibrant, culturally rich destination full of unexpected moments. Moving away from outdated perceptions, the campaign celebrated spontaneity and discovery, encouraging audiences to experience the city through chance encounters.

Delivered across print and OOH throughout the city, the creative used real people, bold typography and striking imagery to highlight Birmingham’s diversity, energy, and hidden gems. 

The campaign resulted in a cohesive and impactful body of work that helped reshape perceptions of Birmingham and position it as a dynamic UK destination.