‘Make Your Body Sing’ was an online campaign for Vivo Life, a plant-based nutrition brand, designed to stand out in the crowded health and fitness supplements category through humour, energy, and a distinctive visual approach.

The campaign featured fitness influencer Paul Olima as the central talent, with a playful concept that saw his body animated and energised through VFX after using Vivo Life products. The creative combined live action with post-production effects to visually express the idea of improved performance and vitality in an exaggerated, entertaining way.

Produced in collaboration with Media Bounty and Pebble Studios, the film marked the brand’s largest campaign to date and was delivered across digital platforms as a bold, attention-grabbing alternative to conventional fitness advertising.