Ocean Spray’s ‘Be Your Berry Best’ campaign repositioned the brand around optimism, self-improvement, and everyday wellness. Targeting a younger, health-conscious audience, the campaign used vibrant, social-first creative to make the brand feel more contemporary and culturally relevant.

I oversaw the revamp of the original TVC, delivering the campaign’s new Cranberry focussed liquid content. The photography and video were led by Jonathan Knowles and the result was vibrant and engaging content that refreshed Ocean Spray’s brand perception and connection with a modern audience.